Nissin-Ajinomoto Alimentos to Build New Plant in Northeast Region of Brazil
Aims to Expand Business in Fast-Growing Instant Noodle Market
Scheduled to Start Full-Scale Operation in October 2012

December 8, 2011, Tokyo - Nissin-Ajinomoto Alimentos Ltda., a joint venture in Brazil between Ajinomoto Co., Inc. (Ajinomoto Co.) and Nissin Foods Holdings, plans to invest approximately JPY 2.2 billion in the construction of a new instant noodle plant in the Northeast Region of Brazil. Scheduled to start full-scale operation in October 2012, the new facility will enable Nissin-Ajinomoto Alimentos to further expand its business in Brazil's fast-growing instant noodle market.

1. Background of the New Plant
Since its founding in 1975, Nissin-Ajinomoto Alimentos has contributed to the establishment of the instant noodle market in Brazil. It had a market share of 60 percent as of 2010, and currently has a plant in Ibiúna in the state of São Paulo.

Brazil's economy is expanding steadily due to a growing population (about 190 million in 2010 according to UN estimates) and increasing domestic demand. Economic growth is expected to continue.

Meanwhile, the instant noodle market continues to expand, supported by a rising standard of living and consumer acceptance of the convenience of delicious meals that are easy to prepare. The size of the Brazilian instant noodle market was approximately 2 billion servings in 2010 (10th largest in the world), and is projected to continue growing by 5 percent annually.

Growth is particularly remarkable in the Northeast Region, which is expected to become the country's largest market for instant noodles in the near future.

2. Purpose of the New Plant
Nissin-Ajinomoto Alimentos has positioned the fast-growing Northeast Region as a priority strategic area, and a new production base in this area will allow the company to expand production capacity and improve distribution efficiency. The company aims to further expand its business in Brazil's instant noodle market by stepping up new product proposals and region-specific marketing measures.

3. Outline of the New Plant
Location: State of Pernambuco, Federal Republic of Brazil
Start of operation: October 2012 (scheduled)
Capital investment: BRL 46,550 thousand (approximately JPY 2.2 billion at August 31, 2011 exchange rate of BRL 1 = JPY 48.11)
Number of employees: Approximately 190
Products to be manufactured: Pillow-type instant noodles

4. Outline of Nissin-Ajinomoto Alimentos Ltda.
Location: State of São Paulo, Federal Republic of Brazil
Established: 1975
Representative: Mitsuaki Morihiro
Number of employees: Approximately 1,060
Main business: Manufacturing and sale of instant noodles
Production bases: Ibiúna Plant (State of São Paulo, Federal Republic of Brazil)
Products manufactured: Pillow-type instant noodles, cup-type instant noodles
Equity ownership: Ajinomoto Co., Inc. (50%), Nissin Foods Holdings (50%)

5. Significance of the New Plant for Ajinomoto
Strengthening and growing the overseas consumer foods business is one of the key principles of the 2011-2013 Medium-Term Management Plan aimed at making Ajinomoto a genuine global company. The construction of the new plant will promote sustainable growth of the Ajinomoto Group's instant noodle business, and lead to business expansion in Brazil.

 

History of Nissin-Ajinomoto Alimentos Ltda.
1965   Miojo Produtos Alimenticios Ltda. established
1972   Ajinomoto Co., Inc. acquires a 55% stake
1975   Nissin Food Products Co., Ltd. (predecessor of Nissin Foods Holdings) acquires a 45% stake (Ajinomoto Co., Inc. 55%)
Name changed to Nissin Alimentos Ltda.
1983   Equity ownership changes to Ajinomoto Co., Inc. 50%, Nissin Food Products Co., Ltd. 50%
Name changed to Nissin-Ajinomoto Alimentos Ltda. (current name)

Main Products of Nissin-Ajinomoto Alimentos
    Lamen Traditional
Description: Standard pot-cooked pillow-type instant noodles; the company's core product
 
    Nosso Sabor
Description: A product with improved quality sold only in the North and Northeast regions
 
    Cup Noodles
Description: Convenient instant noodles in a cup, requiring only hot water to prepare.

Total Demand for Instant Noodles in Countries around the World
 
 

About Ajinomoto
Ajinomoto is a global manufacturer of high-quality seasonings, processed foods, beverages, amino acids, pharmaceuticals and specialty chemicals. For many decades Ajinomoto has contributed to food culture and human health through wide-ranging application of amino acid technologies. Today, the company is becoming increasingly involved with solutions for improved food resources, human health and global sustainability. Founded in 1909 and now operating in 26 countries, Ajinomoto had net sales of JPY 1,207.6 billion (USD 14.2 billion) in fiscal 2010. For more about Ajinomoto (TYO: 2802), visit www.ajinomoto.com.

For further information, please contact:
Ajinomoto Co., Inc. Public Communications Department; pr_info@ajinomoto.com

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